Laura Lyn Stern on Working with Clients

By Marcy Rosner

The purpose of creating art is self-expression. Through our mosaics, we are able to release feelings and emotions. It can be therapeutic and a stress reducer. Some artists are content creating for the pure enjoyment and have no need to share with others. However, for many of us this is not enough. We may need the financial support. Recognition and feedback from others may be fulfilling. Our own homes may be overrun with mosaics and we may have made gifts for all our friends. We want to continue to produce and buy supplies but don’t know what to do with all we make. Whatever our reasons for expanding our scope it can be difficult to make the leap. How do we turn our passion into a business?

MSoP member Laura Lyn Stern has been able to do it and shares how she began working with clients over 35 years ago, her insights into what has made her successful, what she finds most rewarding, and the challenges she faces.

Laura Lyn knew from a young age that she wanted to be an artist, although her parents were not in favor of her pursing art as a career. She studied textile design as an undergraduate and holds two master’s degrees in ceramics and sculptural design. She began making ceramic tiles when she no longer had the studio space for large projects. The question was how would she support herself doing something she loved and what additional skills did she need?

As well as developing technical and creative skills, one needs to know how to make a living as an artist. Laura Lyn believes that a business background is important for artists, an area lacking in art education. After graduation, she was fortunate to have been hired by several companies in Lancaster. These jobs gave her opportunity to learn a great deal about business while to expressing herself creatively and experimenting with new techniques. She began to gain notoriety. While working as a product designer at Wilton Armetale, her service piece collections were sold at stores including Bloomingdale’s. She also made production tiles for a company in Lancaster that were featured in several national magazines including Southern living and Veranda.

Laura Lyn expanded her horizons when she moved to Philadelphia about 27 years ago. While teaching art part time, she continued producing ceramic tiles. She worked with interior designers and sample tiles for kitchen places and contractors. Her business began to boom and she realized she was earning more money making tiles than teaching. Unfortunately, the recession hit. People were spending less on custom backsplashes and shopping more at Home Depot. However, they were buying more individual art. People were looking for quality wall pieces that were intentional and unique. She embraced the opportunity and changed her focus to suit the needs of the public. Laura Lyn has learned to tailor her business to what the market dictates. She continues to thrive making some very expensive and extravagant installations.

How did she acquire her client base? Laura Lyn believes marketing is an important skill and one of her strengths. Connections and exposure are key. After reading an article in the Philadelphia Inquirer about the tiles Laura Lyn made for her own kitchen, a client commissioned her to design a piece reminiscent of Monet’s Giverny. She has many

repeat customers. She has made other connections through galleries. Networking with other artists and professionals and joining organizations are also helpful. Her Rousseau mural was commissioned by a client who found her through MSoP.

When asked what the key to her success is, she said respect and a mutual relationship between herself and her client. Ego doesn’t come into it. It takes a certain personality and negotiation skills. When designing for someone else she must maintain a technical standard, but her pieces reflect the taste and interests those who are living with them daily. She spends a lot of time finding out what these preferences are, paying attention to the overall décor of their home, how they dress and what they do. Clients are active participants. She considers their conversations to be the most important thing as she gathers information. It easier for her to focus if the clients are very specific. One of her strengths is knowing the right questions to ask. After each work session, they are updated with drawings, pictures and her progress. If something is not to their liking, it can be changed immediately so nobody’s time is wasted. What is important is that the client is satisfied. Generally, once a good relationship has been established, there is little conflict as the clients trust her instincts and expertise. She is careful not to push in a direction they don’t want to go. She had one unfortunate experience 15 years ago when a contractor contacted her on behalf of a client who wanted something unique in his shower. The customer agreed to the plan even though it was not his usual style. He decided a year later he didn’t like the mosaic. There was nothing she could change at that point, and felt it was a beautiful piece. It just wasn’t his taste; it was the contractor’s idea and the customer never bought into it.

Compromise is often part of the process. Currently, she is melding together the two different visions of a couple. This will be her third installation in the home; the other two being a Monet themed kitchen backsplash and a floral themed large mirror and wall vases for their guest bathroom. She wants the new installation to be unique and interesting but there needs to continuity with the other rooms. The woman loves gardening and wants a floral arrangement. Her husband leans towards abstract art. Ultimately it will be some type of abstract flower arrangement so both parties feel like they have gotten what they wanted.

Laura Lyn welcomes challenges. No matter how difficult, she always tries to meet the client’s requirements. As she says, you never want to tell a client that you can’t do something. If she has never done it before, she figures out how to do it! It is a way for her to grow and add new skills.

The project seen in the accompanying pictures was challenging. It is a Rousseau inspired mural, a favorite artist of the client, installed on a terrace. The piece is truly personal. Again, gathering information was the first step. Laura Lyn asked questions such as “What elements do you like about the painting? “The client wanted very specific birds and plants, inclusion of a perfume bottle which is a symbol of the Minelle foundation where the client works, a face like ones on the front of her office building, and a replica of a sculpture on her terrace . Laura Lyn had intended to include a picture of the client, however, the client was uncomfortable with this part of the plan so it was replaced with something else. The client loves Isaiah Zagar’s mosaics and wanted the piece to in some way reflect her neighborhood art. To meet this request, Laura Lyn finished the edges with mirrored glass.

The most difficult part of this project was the installation on the terrace. The three wedi panels were made in studio and transported, finishing the grout on site. They needed to overlap, to connect onsite so the mural looked continuous. The mural was attached to a slotted fence. The spacing was critical because the panels had to interlock through the slats and align properly. The cut lines of the tiles needed to align with the slats and the three panels so there were lots of moving parts to consider! Thinset was used as for adhesive to attach tile. She mixed very little water into the grout so it was dense and almost clay like. It was perhaps the most complicated substrate she had worked on and special consideration was taken as it was an outdoor piece.

Often things that are the rewarding offer the most challenges. Laura Lyn loves the partnership with clients. The more input she gets from her clients, the more fun it is. The challenge is having all the pieces fit together in an aesthetic pleasing way that makes sense. There needs to be a balance between what client wants and likes and what will work. The client may not know what is technically or monetarily practical. The artist must know how to help the client understand viable options if their initial vision is not feasible. An appreciation of art is important, but Laura Lyn has found that sometimes it is harder to work with someone who has broader sense of art and is stuck on a specific idea. As long as she can create her own artwork with total control, she is content producing work that is more to a client’s taste than her own. Laura Lyn is hoping to retire from full time teaching in the near future. She is looking forward to refocusing attention on own art work and continuing to find a new market, working with interior designers on residential commissions.

Regardless of how and why we became mosaic artists we continue to produce because it fulfills our needs for self-expression and creativity. Challenges help us grow. Although our main goal may not be to sell our work or support ourselves financially, we all enjoy making others happy through our art. Praise and appreciation of our work is always encouraging. Being recognized for our accomplishments boosts our self – esteem. Knowing that our creation can bring enjoyment to someone’s life as it is looked at everyday in another home, makes us happy. Providing beauty and enriching lives through our art is a gift to hold in high regard.







Firefly Gallery

By Amy Fleck

msop5.jpg

With Covid-19 restrictions in place, many of us welcomed the arrival of warmer weather last spring. Outside activities allowed us to be a little less restricted while still being safe. Now that we are in the heart of cold weather, outside activities aren’t quite so fun anymore. The beach in the cold and wind and your winter coat, gloves and hat doesn’t have quite the same Zen-like relaxation vibe as it did in July.

So, what is one to do on a sunny but brisk day in January or February? Head to Firefly Gallery in Surf City, New Jersey and check out the building, which is covered in mosaics. Surf City is on Long Beach Island, about 1.5 hours from Center City.

The gallery itself sells jewelry, clothing and assorted cool stuff for your house, as well as artwork from local artists. The gallery’s owner, Joanne Dozor, herself a watercolor and mosaic artist has her work on display as well. For good measure, Dozor also gives classes at the gallery in watercolor and mosaic.

While there are always new and fun things in the gallery, it is truly the outside of the building that gets people’s attention. Even if you weren’t looking to shop, as you drive by, the sparkling building catches your attention. People are often seen stopping and taking pictures. No matter how many times you’ve seen it, each time you look you will invariably find some part you hadn’t seen before.

Because so much of the mosaic on the building is sparkly or shiny it’s often hard to take pictures that do it justice, hence my suggestion to go see it in person. It is really an impressive and encompassing display.

While doing some research on Dozor and the building, my interest was piqued by the connection to Philadelphia. Joanne is a “local” in that she is from Media, PA. More interestingly, however, is how she got her building covered in mosaics.

When Dozor bought the building in 2006, she commissioned Isaiah Zagar, the creator of the Magic Gardens in Philadelphia. Zagar was to conduct a one-day workshop where community members and local artists would help create and install murals on the building. It would be an exercise in creativity as well as an opportunity to learn mosaic techniques. Despite the many hands in the project, Zagar’s influence can be seen all over the building. You can see the influence of his travels and interest in folk art. There is even a nod to Picasso, which Dozor interpreted to be a Zagar self-portrait. There is also a large mermaid (something you will find frequently in her art) designed by Dozor.

After Zagar and his workshop participants finished, there was still plenty of blank space. In subsequent summers that has been filled in. What you see now is a façade almost entirely covered by mosaics. Dozor often uses materials she finds at vintage shops and garage sales.

I would best describe the Firefly Gallery façade as a mosaic made up of mosaics. Many different mosaic ideas, designs and materials all harmoniously connected to one another. Well worth the visit.





Mike Scoats and the Mosaics of Grey Lodge

By Marcy Rosner

After 27 years, it is with a heavy heart that Mike Scoats, owner and proprietor of the Grey Lodge Pub, was forced to close its doors permanently. He will sell the unique building due to Covid-19 as well as changes to the social and economic climate. Many MSOP members recall the wonderful mosaics that covered the walls. I had the good fortune of interviewing him last week and learning about his background, challenging projects, techniques and future plans.

Mike considers himself a self-taught mosaic artist, although he has picked up a few tips from a friend who studied with Isaiah Zagar. It has been fun for him to watch his art progress, from primitive to skilled and detailed. He has taken some drawing classes and mainly drew comics in the past. He described himself as a “capable drawer” but considers this medium a” labor of agony “which is necessary to transfer images to the tiles to be cut. The actual tiling and making mosaics is the fun part for him.

Mike first experimented with this art form in his house built in 1894. It seems as though he began by looking at a space that needed some sort of transformation and came up with a plan. His projects grew larger and more challenging as time went on. His first undertaking was tiling his bathroom and kitchen. This is when he got hooked on the wet saw, still his favorite tool. His biggest home project was his back shed. He assumed it contained asbestos and thought tiling was the best way to seal it in. The design consists of 20 birds native to the neighborhood. Included in his supplies was an overabundance of light blue tiles he bought on clearance which he later used in the bar. Unfortunately, as with many of our outdoor projects, the tiles have not all weathered every storm but the birds remain intact.

He then moved on to the Grey Lodge Pub. After the owning the bar for 5 years, he was finally able to afford to buy materials to start working on the building. He started with the men’s room, using tiled letters fired in a friend’s kiln to create meaningful sayings. From there he continued into the bar area where the bare walls definitely sprucing up. As often happens with artists – his project grew and grew, taking on a life of its own. He began by tiling the Grey Lodge logo for people to stand in front of to take pictures. It needed something more and so decided to mosaic people sitting at the bar. In total, the mural includes 30 different figures each about 19” tall and covers most of the north and south walls of the first floor of the pub.

As things progressed his challenge was finding ways to change thing as they went along and figuring out how to add different types of media. Mike put a lot of thought into who would patronize the pub. Some of his inspirations came from the suggestions of others as well as his own interest in Futurama, comics and pop culture. He included many favorite iconic figures and took this opportunity to memorialize people dear to him who had passed away. And of course, he had to add himself. Among his favorites is Santa Ed, the Santa Claus from Philadelphia City Hall. He shared how surprised and thrilled his family was to see their deceased relative’s caricature on Facebook. He also loves the Beatles and was amazed at how recognizable their mosaics were. He is particularly proud of the Philly Phanatic which needed many cuts of expensive tiles.

Mike’s process was multi-step, well planned out and methodical. He used a variety of reference materials to draw from. Some were downloaded cartoon images; others, as Santa Ed, were actual photographs. He used a still frame from the movie “Help “to create the cartoon of the Beatles, rearranging it so the Fab Four interacted better. He then made templates using a computer monitor to fit the correct size. His next step was to trace them on to the tiles, which he later cut with his wet saw. Although he did used some plastic and china, 99% of the mosaics are tiles.

Mike assembled the individual figures at a work table in his home studio. He used templates as guide, masking tape and a spreadsheet with numbering system so they could be transported to the pub. He said this was the most challenging part for him since was already skilled at working with the tools. Naturally there were some cuts that didn’t work out. He took them in stride, although I’m sure he wasn’t pleased when expensive tiles were not usable. He used thin set to adhere them to the walls and then grouted. He worked entirely alone except for the last step, as the grouting needed to be done quickly once installed.

Regular pub customers were able to watch the installation over four years. It was done in bits and pieces; he took long breaks when he had to. Each figure was added to the group as it was finished. It was finally completed in September 2019, when there was no room for anyone else. Unfortunately, Covid-19 squashed the big celebration that was planned to celebrate the completion of the mosaics.

When asked what advice he would give others who are thinking about undertaking a large project his answer was “Do it!”. “It’s important to work in small increments in a methodical fashion. If you grout as you go along, rather than waiting to complete the entire job, you can see how you are progressing.” Another piece of good advice was when cuts stop working out, usually after about 90 minutes for him, it’s time to put the saw down. When he is tired, and no longer having fun, it’s time to walk away for a while.

What originally drew Mike to mosaics was that they can last for thousands of years. We are all hoping that no matter what happens to the property his mosaics will live on forever He is excited about his new endeavor and the Lucky Cat Brewing Company is expected to open in early 2021. Naturally he is planning to create some mosaics in his new location. He hasn’t picked up his saw since last spring but he says “It’s like riding a bike. I may be shaky for a few seconds but it’s easy to get back into the groove. “

Mike is as true inspiration. He is filled with emotion, talent, wisdom, perseverance, and optimism. We look forward to seeing many more of his creations. Pictures of the bar can be viewed at and more information can be seen on his website at http://scoats.com/artist.htm and a live interview is available on MSoP’s YouTube channel at (15) MSOP Artist Feature Scoats - YouTube

Newsletter

President's Message

Hello MSOP Community,

According to Punxsutawney Phil, Spring is right around the corner and so are our last two meetings of the year.
 

We have a few things coming up for you to be excited about:

  • First, the mosaic mural made of six inch squares will soon be installed! Information will be shared as soon as we know it.. Thank you to Robyn Miller for organizing this and to all who contributed tiles. We are planning another one so those who want to contribute will have
    another chance.

  • Second, due to my constant pleading and Laura Lyn’s gentle
    arm twisting, we have two new people to take over Exhibitions!
    Thanks to Sally Rosenwasser and Pat Buchanan for filling this vital role. Our organization would not be what it is today without the many volunteers who make great things happen! 

  • Third, I am working on having a workshop with Muhsana Ali at the end of March or April. She will teach the Senegal folk art of glass painting with a mosaic addition. No arrangements are definite yet but information will go out as soon as all the details are worked out.

 

 We had some great meetings this year! Remember that the quality of our meetings depends on a lot of people contributing behind the scenes. Please consider helping out, as every little bit helps!

I hope to see a lot of you at our next meeting.

Carol Rydel, President
hippiechicktiles@gmail.com

Important Dates 

  • Saturday, February 22 - Grey Lodge Pub Gathering - See article below

  • Saturday, March 7 - Member's show entry due by email - See article below

  • Sunday, March 22 - next General Meeting - See article below

  • Sunday, May 3 - upcoming General Meeting - See info below

Join Us for our next general meeting

Sunday, March 22, 2020

1:00 – 3:30 PM 
Reform Congregation Keneseth Israel, Elkins Park, PA  (directions


Our meeting agenda includes:  

  • MSOP former Board VP/Secretary Laura Lyn Stern, who will speak about creating kiln formed cast glass tiles, including the technical process of how to sculpt, make a plaster mold, fill and fire. Laura Lyn uses cast glass tiles within her mosaics, and she will bring samples of tiles as well as panels made using tiles.

  • MSOP Board member Jill Synder will present about the business of art, including:

    • social media marketing

    • how to approach a gallery

    • other selling sources

    • how to price your work

Our Mini Mosaic (formerly artist trading card) theme for this meeting is: Taste.  

Members participating in our "12 x 12" Member's Exhibition can drop off pieces at this meeting.

Looking forward to May 2020!
MSOP General Meeting and Birthday Celebration
at 
Warner Glass in Whitehall, PA
May 3, 2020  • 1:00 – 4:00
Mini-mosaic theme: Textures

THANKS TO OUR 2020 PATRONS!

 

Susan Chang
Suzanne Daub
  
Carol Helmsley
Veronica Kairos 
Laura Lyn Stern
Carol Stirton-Broad
Carol Tinkleman
Jo White


Patrons are those members who join MSOP at the $100 per year membership level. We are happy to acknowledge our members who have joined or renewed at the PATRON level for 2020.

* * * * * * * * * * * *

Mini Mosaics: January 2020 Meeting (ZOOM IN)

Get a jump on your mini mosaics this year!

Our Mini mosaic themes for our 2019 - 2020 programming year are as follows

  • March 22, 2020 meeting — Taste

  • May 3, 2020 meeting — Textures

Before you wrap up your mini mosaic for swap, please be sure to sign and date it!

"I LOVE my Trading card from the MSOP 1-26-2020 meeting swap! Made by Yvonne Adkins."
— Carol Ruth Zutsky

 

Formerly referred to as ATCs (Artist Trading Cards), "Mini Mosiacs", are an opportunity to try a new technique or experiment with a new skill, while building a collection of your fellow artists work.

These mosaics are to be brought wrapped, as if you are giving a present, placed on a table and swapped with other participating artists. The idea is that you'll not know who has created the mosaic until the present has been unwrapped.

Mini mosaics are not size restricted, although common sizes used have been 4 x 4 inches; 2 x 3 inches, etc.

On display above are a few "Zoom In" mini-mosaics shared by members at our January 2020 meeting. Thank you to all participants.

Thanks to our January Speakers!

Thanks to Muhsana Ali for a wonderful presentation. Muhsana is shown with her husband Amadou Kane Sy in front of their Penn Museum Installation "Presence of a Fundamental Absence" for the reopening of the African Art gallery. Read more about this installation and the couple's work in Senegal.


 
Thanks to Robyn Dreer Abrams for her demonstration and presentation in pique-assiette mosaics! Robyn suggests exploring the following artist's work if you're interested in this method: Solange Pfeiffer, Gila RaybergCleo  MussiSusan WechslerHelen and Will Bushell and Laura Beth Love. Robyn's work can be viewed at RobynAbramsMosaics.com


 

GREY LODGE PUB GATHERING - February 22

Join us at 4:30 PM  for fun, food and spirits and Mike's mosaics!

On Saturday, February 22 at 4:30 MSOP President Carol Rydel and Exhibit's Director Laura Lyn Stern are hosting an informal meet up at  Mike Scoats' Grey Lodge Pub for some beers and good food and looking for some good company!

The pub is located at 6235 Frankford Ave, Philadelphia, PA 19135 (directions) Along with great food, you can see Mike's cool mosaics all over the pub. Hope to see you there!

CALL FOR ENTRIES:
(due March 7, 2020)
9th Annual MSOP Members Exhibit

“12 x 12”

April 3-30, 2020

Center on the Hill

8855 Germantown Ave., Philadelphia, PA 19118

http://www.chestnuthillpres.org/

Important Dates/ Overview:

  • Submit entry images and forms through email by: March 7, 2020

  • Drop pieces off: March 22, 2020 (@ MSOP meeting) or the week of March 22-28 by arrangement

  • Exhibit opens: April 3, 2020

  • Opening Reception: April 3, 2020 at The Center on the Hill. 4-7 pm

  • Show closes: April 30, 2020

  • Pick up unsold pieces: May 3, 2020 (@ MSOP meeting) or the week of May 1-7 by arrangement.

Download Exhibit Prospectus »




 

For Members participating in the show, don't forget to include an image of you in your studio or a Work In Progress (WIP) ... these will be running on a video loop in the exhibition space. That's Robyn Miller in her studio above!

Share your work!

Did you know? Members are invited to share their works
(completed or in progress)
at our meetings. We'd love to see what you've been up to.

Mosaic Society of Philadelphia - We enthusiastically promote the art of mosaic.
 

Become a MSOP Member »

MSOP new membership and membership renewal can be purchased online, via mail, or in person at meeting. Basic membership is $30, Enhanced membership is $60, membership at the Patron level is $100.  At meetings, cash (exact change preferred) or check will be accepted.

Copyright © 2020 Mosaic Society of Philadelphia, All rights reserved. 


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